- What are some ways organizations create brand loyalty? Provide one or two examples of these practices and/or brand loyalists. (For example, Apple’s use of the letter “i” in its products (e.g., iPod, iPhone) and Apple brand loyalists.)
- Do you think consumers (including YOU) are suffering from “obsessive branding disorder” (Conley)? Provide an example to support your opinion and arguments.
- Finally, discuss the efficacy of the anti-brand movement. Is this movement still relevant?
Utilize “conley” as a reference.